
Businesses today have been transformed by the digital
revolution across the world and Nigeria is not exempted. Given the recent stats
showing that as of 2023 Nigeria has over 109 million active internet users,
having a functional website is no longer a luxury but a necessity. But ordinary
website issues such as slow loading speed or user experience, security
breaches, and weak SEO cause a business to struggle in the online market. That
is why we turn our attention to a revolutionary tool – Artificial Intelligence
(AI).
In the current world, artificial intelligence is
transforming how websites are managed through the introduction of exciting techniques
that increase their usability as well as ease of use in management. A business
report published by Grand View Research in February 2022 identified that the
global market for AI is set to expand at a CAGR of 38.1% from 2022 to 2030, and
digital marketing will be one of the definite beneficiaries. In each of these
aspects, AI web management provides an inexpensive and worthwhile method of
maintaining competitiveness for Nigerian businesses grappling with the
challenges of web administration.
This blog delves into how the application of AI in website optimization presents issues peculiar to Nigerian businesses and gives
practical recommendations on the implementation of AI for enhanced
functionality, accessibility, security, and much more.
Common Website Problems and AI Solutions
1. Slow Website Performance
- Problem: Where an internet connection is unavailable,
unstable or slow, then slow-loading webpages are just the bonus in
Nigeria. A mobile web users survey conducted by Google reveals that 53% of the
users will leave a site that does not load within three seconds.
AI Solution:
AI-driven tools like Google’s PageSpeed Insights and
AI-powered content delivery networks (CDNs) can optimize website performance
by:
- Reducing the file size of massive files with no compromise
to the actual quality of the image.
- The implementation of frequently accessed content to support
dynamic caching.
- Loading the next relevant web page in advance due to the
user’s activities.
With these tools, websites can load faster regardless of the
network connection that the user is on to provide a quality experience to the
end user.
2. Poor User Experience (UX)
- Problem: One of the most important Indicators which states
that people can not find their way around can be very high bounce rates, which
ultimately means that there are lost customers.
AI Solution:
AI enhances user experience through:
- Personalization: There are also AI-based personalization
engines like Optimizely which uses and guides content, recommendation, and
navigation based on the user propensity.
- Chatbots: For example, ChatGPT enables instant help, which
interacts with a user by answering questions and helping him navigate the
website.
- Behavior Analysis: When it comes to areas that require
intervention in the design of a website, heatmaps that are used for example by
Hotjar present an excellent solution.
To Nigerian websites where the majority of users are through
mobile, AI makes the site responsive on all devices.
3. Security Vulnerabilities
- Problem: Unfortunately, Nigerian businesses remain at a high
risk of cybersecurity threats including phishing and malware because Nigeria is
ranked highly for cybercrime.
AI Solution:
AI strengthens website security by:
- Monitoring and preventing threats as they happen through the
use of Darktrace.
- Detecting and reporting any insecure events like logs into
the system, or breach of system security.
- Updating addresses vulnerabilities in old software to enable
the operations to run as a process automatically.
AI integration for website security is a guarantee for the
safety of business assets and the continuity of customer loyalty.
4. Accessibility Challenges
- Problem: The study shows that most website designers in
Nigeria do not consider accessibility standards, thereby locking out people
with disability.
AI Solution:
AI improves website accessibility by:
- Creating automatic captions for audio and video materials
using Otter.ai.
- Improving navigation with the help of artificial
intelligence voice recognition.
- Some possible enhancements include; Adjusting the font sizes
and contrast automatically for the visually challenged.
Application of business AI in website accessibility fosters
growth and provision of products/services to all.
5. Ineffective SEO
- Problem: Most websites fail to get to the first page on
Google, and this hampers accessibility by potential customers, due to poor
search engine optimization.
AI Solution:
AI tools like SEMrush and Ahrefs improve SEO by:
- Determination of keyword frequency and providing
recommendations for favourable keywords.
- Carrying out a competitor analysis to determine content
gaps.
- The generation of the metadata and further optimization of
the content for its subsequent readability.
By using Artificial Intelligence for website optimization,
Nigerian businesses will be able to improve the appearance of their website and
subsequently, be able to attract more traffic to their sites.
6. High Maintenance Requirements
- Problem: Many of these manipulation strategies, such as
routine updates, backup, and troubleshooting can bog down the small business
that may lack the technicality to handle them.
AI Solution:
AI simplifies website maintenance by:
- Scheduling monotonous tasks like backup, and updates of
software amongst others.
- Correction of various errors that may include bad URLs.
- Giving forecast information to avoid time loss.
Possibilities of AI for Nigerian websites: If businesses
employ AI, they can attend to development while the technologies are handled by
artificial intelligence.
Case Study: AI-Driven Success in Nigeria
A Nigerian e-commerce start-up lacked in loading speed, high
bounce rate and low search engine result page ranking. By implementing AI
tools, they achieved remarkable results:
- Website Performance: Load times are cut in half with the use
of AI for CDNs.
- SEO: Traffic was up by 60% within three months by optimizing
the keyword using Artificial Intelligence.
- User Engagement: Personalization of recommendations
increased conversion rates by 30%.
This change demonstrates how AI-based web solutions can
solve these problems and generate growth.
The Future of AI in Nigerian Websites
AI technology is still advancing, and it implies its
consistent development in use cases related to websites, which will provide
even more remarkable opportunities for Nigerian businesses. Some emerging
trends include:
- Voice Search Optimization: As the volume of mobile voice
first searches increases, optimisation for voice will become more important and
controlled by smart assistants.
- AI-Generated Content: Applications such as Jasper and
Copy.ai are making it easier and more efficient to write web content for
websites.
- Advanced Analytics: Machine learning intelligence will offer
richer analysis of the user activity which assists the businesses in making
timely changes to their approach.
In this way, Nigerian businesses can be better positioned to
fully leverage AI in enhancing website analytics and design and many other
possibilities.
Conclusion
AI can no longer be considered an additional value, it is a
requirement for Nigerian businesses which aim to stay relevant in the digital
market environment. Website performance optimization and AI for website
accessibility are crucial challenges addressed by applying this tremendous
technology to improve radically the world’s websites.
AI-based websites in business enable the ability to provide
customized services, improve protection measures, and optimise functioning
results. By using tools for applying AI to the user experience and AI for
website SEO, organizations can attract more visitors and gain loyal customers
to meet the chosen goals.
You must understand the nature of the problems that Nigerian
websites are exposed to which can significantly be addressed by Paredaim Plus.
AI can, therefore, be applied to your digital marketing mix to solve existing
problems while creating a new strategic level that anticipates the future of
digital marketing. Set your website on a path to the future with AI. Let’s make
it happen.