
In the current digital world, it takes little hitches in
user experience (UX) to make a web application fail big time. However, if you
are not a designer or have scanty training in design, then undertaking UX design can be very overwhelming. Luckily, improving UX is not confined to
practitioners with an artistic orientation. In this article, the reader will
learn about several UX hacks that will make the online experience much more
seamless for the end-user.
And so, here you have it, a concrete guide to improving the
digital user experience for those of us who are not designers. With these
simple tips, you can make significant changes in the usability of your website,
app, or digital product with little design skill.
1. Start by Understanding Your Users’ Needs
It’s not just about how something appears to the eye, but
creating an interface that meets functionalities in the most efficient way
possible. The first step is to know what your users need or expect when they
come to interact with your website or better still your application.
If you are not a designer but still need to enhance digital
experiences, a roadmap should begin with defining user needs. Ask people
questions and use data mining software to check which topics people have
problems with most. This way, when you’ve understood what they’re going
through, you would better know where to direct your UX.
Quick Tip:
List the major objectives of your platform. Regardless of
whether you’re enabling a sale or information exchange, always consider these
goals when making UX changes.
2. Streamline Navigation with Clear, Consistent Labels
For those who are not UX designers, one of the most
straightforward tactics is to upgrade the site’s navigation. Always, the user
should be in a position to locate the item that he or she wants in the shortest
time possible.
Group foods in a natural manner and provide
easy-to-understand and meaningful names to the categories of foods. It is not
advised to use terms that will be difficult for users to understand as well as
grouping is recommended. Clear conventions of naming and positioning can
enhance navigation and weaken sources of frustration in users’ interactions
with the website.
Quick Tip:
There are simple techniques like ‘tree testing’ or ‘card
sorting’ through which one could understand how they expect respective
information to be categorised. These techniques assist in structuring
navigation according to the real expectations of the users.
3. Prioritize Readability by Choosing Simple Fonts and Ample Spacing
Non-design backgrounds have readable content as a basic UX
essential for websites. Choose a simple and clear alphabet – font, avoiding any
factory-mediated changes to completeness and no more than two style types – a
pure and simple sans-serif. Do not use text formatting such as using different
fonts for different words or texts, or using too many layouts.
Ensure text has adequate vertical depth (distance between
lines) and width so that the users can just slide through and understand the
content easily. Instead of reading large chunks of text, break down these with
headings, bullet points and bold to lead users to important information.
Quick Tip:
There is one rule of thumb that users should never use more
than two or three different serif faces across their platform.
4. Use Consistent Colors and Visual Elements
When considering a fast way of improving upon the User
Experience, try focusing on the color. Such colors help users remember your
brand and feel more familiar with the services you offer on your platform.
Stick to basic primary and secondary colors throughout and use this to set
priority and focus on key areas such as buttons and CTAs.
Think about the psychological implications when choosing the
specific which the shades will belong to. For example, the color blue may
symbolise trust while the color red may cause urgency in consumers. Another
design aspect is that shapes, icons, and space must be consistent, and provide
a professional and attractive interface to a user.
Quick Tip:
You can also use a color contrast checker to check if the
text can be easily read from the background color which is a huge plus for
users with disabilities.
5. Emphasize Fast Loading Times
It also does not make any difference how well-designed the
site might look if users have no patience to wait for it to load. UX design
tips that non-designers can use to speed up their site include reducing the
number of images where necessary, and eliminating unnecessary features, as well
as reducing code space where possible.
The time it takes to load your platform matters; if the page
takes too long to load, users will quickly exit the site. There is no need to
have heavy professional design skills to implement image compression tools and
caching, which are the tools of a beginner to speed up the work.
Quick Tip:
Google PageSpeed Insights is a free service, which provides recommendations on how to optimize your website within visitors’ perception. Use it to diagnose and correct all the problems that are causing your site to slow down.
6. Make CTAs (Calls to Action) Clear and Compelling
CTAs help point users in the right direction directing them
to enrolling, buying, or finding more information. For anybody who is not a
designer, this is one of the easiest and most basic yet effective UX
improvement techniques.
Make sure that your CTAs are clearly seen and for better
results incorporate contrasting colors with the rest of your website. The text
should be clear, simple, and result-oriented—the kind that, for instance, says,
‘Start My Free Trial’ as opposed to ‘Submit’. CTA placement also matters; the
CTAs should be placed based on their usage; for example, some of the best
places for CTAs are on the top of the page, below a good section.
Quick Tip:
There it is possible to discover, which CTA wording or
colors result in higher click-through rates. It is a handy concept for
improving UX, which does not require intricate artistic developments.
7. Keep Mobile Users in Mind
Responsive design is a crucial aspect in anyone’s guide to
improving the user experience of a website on a mobile device. People visit
sites with their mobile phones, so it is important to optimise for mobile.
Make sure that the text is readable when the buttons and
images are shrunk down to fit a much smaller tablet or smartphone screen. Also,
avoid placing buttons and links too close to one another or too small making
them easily tapped with the finger. Most of the CRE and website design tools
come equipped with mobile optimization features, making the process easy for
your CMS platform.
Quick Tip:
Conduct a GUI test to see if your platform looks good and
does not have some distinctive features that can hamper usability from
smartphones, tablets and desktops.
8. Use White Space Wisely
Negative space is not just aesthetically helpful, making a
design look cleaner, it also helps in understanding and attentiveness. It is
important not to overload the page – in this case, a user feels the information
overload, on the other hand, well-proportioned white space helps users’ eyes to
rest.
Non-designers can apply this simple UX hack by erasing
visually heavy content, meaning scrolling elements, and tweaking the margin
between texts, images, and buttons. In doing so, white space can help lead
users in certain directions or enhance the general look of your platform.
Quick Tip:
One suggestion is to have one focal point per page. They
established that each web page should have one focal point – this could be a
CTA or piece of information – and enough whitespace to back it up.
9. Incorporate User Feedback Loops
One should be able to note that establishing feedback
mechanisms can go a long way in making UX enhancements without necessarily requiring
a design education. Users can also give feedback on what works best and what
goes wrong through simple surveys or quick polls offered at key interaction
points.
Review this feedback to first identify sources of concerns
so that you focus on problems that can be easily solved. Responding to user’s
complaints can enhance UX and make users know that their complaints are valued.
It is a highly efficient but non-well-suited for designers method for constant
platform development.
Quick Tip:
It is suggested that one or several less intrusive
‘Feedback’ buttons should be placed on each page or at the end of
buying/singing-up processes.
10. Use Simple Visual Hierarchy for Better Flow
This is a basic principle unique from visual language, which
educates its users on where to look first. Non-designers can take advantage of
this by ensuring objects that need the visitor’s attention are placed at the
top area of the website or are bigger and written in bolder letters.
This first-hand UX design for non-designers is a piece
designed to make a point that it is quite easy to guide the attention of the
users towards specific pieces of content that they need fairly easily. That is
why the application of the visual hierarchy is so great – when done correctly,
it has a direct influence on engagement and usability alike.
Quick Tip:
Use the advice of the ‘inverted pyramid’, meaning that
essential information has to be presented first, with the less important
information following below.
Conclusion
Improving UX is not a big deal when one does not have a
degree in design. Often, users who have a non-design background may struggle with the usability of your platform, but with these few UX principles, you are well-equipped to fix that. Always begin by identifying the target
audience, de-clutter your website, ensure easy-to-read content, and use colors,
calls to action, and spaces effectively in the right places.
Each of these UX improvement strategies is designed to
create usability improvements that will not look forced or resemble a hack,
even when working with no prior design training. The minor actions such as
loading time, navigation organisation, and collecting feedback would
drastically change as a whole. Therefore, consider these bona fide UX
improvements regardless of your design background for more satisfied users of
your platform.
But, as you have heard, the goal of the UX is to make users’
lives easier—and that is possible for anyone.