
The trend in the e-commerce industry in Nigeria is
improving. With a projected value of over $75 billion by 2025, the nation is
quickly moving toward the digital era and online purchases. With an increased
number of organisations adopting online modes of operation, the need for
effective, efficient, safe, and secure means of paying for goods and services
also rises. However, payment gateway factors remain one of the biggest barriers
to developing e-commerce in Nigeria.
Some of the issues that negatively impact transactions
include; inconsistent transaction processing, high fees for the payment gateway
and risk of fraud which becomes a bottleneck to businesses and frustrating to
consumers. For a country that is headed towards the form of a cashless society,
tackling these challenges, as we have seen above could not be more than a
requirement. This blog looks at the main issues, strategies, and prospects to
enhance electronic payment systems in Nigeria to aid players in the field and
businesses.
The Role of Payment Gateways in E-commerce
A payment gateway is a very essential part of any online
business company. It is similar to the role of a mediator, which connects the
client’s chosen payment method, for example, a debit card or a mobile
application, and the seller’s bank account. Hence, Nigerian business,
especially ecommerce shops lacks a standard and secure payment gateway to
handle the ever-increasing consumer and sales complaints on transactions.
The fact that more than 56% of Nigerians actively use mobile
payments and the population has a strong usage of fintech solutions reinforces
this idea that the African market requires more specific e-commerce payment
solutions. However, this environment also comes with some considerations as
will be discussed below.
Top Payment Gateway Options for Nigerian Businesses
1. Paystack
Paystack is a relatively popular payment gateway system
functioning in Nigeria, which has an accessible and convenient platform.
Founded in 2019 with support from the American payment platform Stripe,
Paystack currently serves 60,000-plus businesses in Nigeria and elsewhere in
Africa.
Key Features:
- It accepts payment through cards, bank transfers and mobile
payment services.
- It provides APIs for further integration according to the customers’
demands.
- IPN for enabling end-users to follow through with
transactions on an instant basis.
Performance analysis of sales and any other metric of
interest can be developed in detail such as the following:
Pricing:
- 1.5% + ?100 per local transaction (capped at ?2,000).
- 3.9% + ?100 per international transaction.
Startups and small businesses will benefit most when using
Paystack because of its simplicity and cheap pricing model.
2. Flutterwave
Another Nigerian preferred solution is Flutterwave which
provides a wide range of services for payment acceptance and business financial
management.
Key Features:
- Supports over 150 currencies, making it perfect for
cross-border transactions.
- Allows businesses to create virtual dollar cards for
international payments.
- Integrates with platforms like Shopify, WooCommerce, and
BigCommerce.
- Provides advanced fraud detection and prevention.
Pricing:
- 1.4% per local transaction (capped at ?2,000).
- 3.8% per international transaction.
Flutterwave is suitable for usage by e-commerce businesses
that operate locally and globally.
3. Monnify
Monnify is a payment platform aimed at Nigeria and helping
businesses make transactions with the banks. Subscriptions are often applied to
payments for goods and services in addition to being offered as a type of
payment instrument for utilities.
Key Features:
- Offers account-based payments with unique account numbers
for each customer.
- Supports recurring payments and automated invoicing.
- Provides real-time transaction monitoring and
reconciliation.
Pricing:
- 1% per transaction (capped at ?250).
Monnify is suitable for companies who wish to do direct bank
transfers with low charges applicable to their activities.
4. VoguePay
VoguePay is a unique payment solution that targets SMEs in
Nigeria as the main customers of the company.
Key Features:
- Supports local and international payments.
- Allows for subscription billing and donations.
- Provides multi-currency payment options.
Pricing:
- 1.5% per local transaction.
- 3.5% per international transaction.
5. Remita
Unlike most other payment service providers, Remita is not
just a payment gateway, it also deals with payroll and invoicing.
Key Features:
- Supports payments via cards, USSD, and bank transfers.
- Provides tools for payroll management and tax remittance.
- Trusted by the Nigerian government for processing TSA
payments.
Pricing:
2% per transaction (capped at ?2,500).
Therefore, Remita is suitable for business companies that want to have one platform that offers all the financial management services.
How to Choose the Right Payment Gateway
Selecting the best payment gateway depends on several
factors:
1. Business Type: While platforms can leverage gateways such
as Paystack or Flutterwave due to their rich integration possibilities. Monnify
could be suitable for subscription-based models if they are interested in
recurring payments.
2. Customer Base: In case you target the global audience,
select a gateway which can handle different types of currencies and transactions
in foreign countries (Flutterwave, VoguePay and others).
3. Transaction Volume: Still, for huge amounts of
transactions made, it is better to choose gateways which have limited fees.
4. Integration Needs: Search for portals which provide API
to connect with the intent or plugins compatible with standard CMS models
including WordPress and Shopify.
5. Security and Compliance: Make sure it complies with the
prevention of Piracy and security risks in online payment systems for
merchants, PCI-DSS standards and has a facility for fraud detection.
Common Payment Gateway Challenges in Nigeria
1. Transaction Failures and Downtime
Another regular issue, which is reported by Nigerian
consumers, is that the transactions fail at the most extremely convenient time.
Freezing of the payment gateway may result from equipment failure, low-quality
servers or instabilities in the internet connection. To businesses, such
failures mean one thing: revenue lost and customers alienated.
2. High Payment Gateway Fees
It is often expensive for SMEs to integrate and use a
payment gateway provider in Nigeria. Some of the costs are setup fees,
transactional costs as a percentage of the transaction value and further
charges for international transactions that hurt the company’s profit.
3. Security Concerns and Fraud Risks
This has necessarily led to the consumer being very cautious
of any activities that have to do with internet business in Nigeria. Security
is one of the most important factors that concern the payment gateway so that
customers are protected while using e-commerce platforms. Some of the losses
include customer backlash and legal consequences that cannot be managed by
ordinary defenses like encryption, tokenization, and fraud detection.
4. Limited Integration with Local Payment Options
Several of the international payment gateway service
providers do not support some of the local Nigerian-friendly payment methods
such as Paga, Opay and Quickteller among others. This gap prevented the
business from being able to serve a diverse market in terms of the products
they were offering.
5. Lack of Mobile Optimization
Sub-Saharan-based Nigeria for instance records a figure of
over 60% use of the internet on mobile devices particularly when purchasing
items which are sold online. However, there are some pitfalls that are
connected with the use of online payment solutions that are not adapted to this
type of device and therefore a user-friendly experience and adequate number of
finalized transactions can often be a problem.
Solutions to Payment Gateway Issues in Nigeria
1. Embrace Local Payment Gateway Providers
Adopting development strategies of using native providers
which include Paystack, Flutterwave, and Remita provides an advantage of
integrating with Nigerian banks and supporting payment methods in Nigeria.
These providers also have an understanding of the peculiarities Nigerian market
and are ready to offer solutions that meet them.
2. Implement Advanced Security Measures
To mitigate fraud risks, businesses should invest in
advanced security features, including:
- Tokenization: Converting payment information into hashes
with the aid of token substitution.
- Encryption: Secure data when in transfer.
AI Fraud Detection: Integrating financial technology into
the platform to alert and prevent specific and specific transactions in real-time.
3. Optimize for Mobile and Seamless Checkout
Since the Nigerian market is predominantly mobile-first,
companies should make sure that the payment gateway adapts to being used on
mobile devices. Efficient checkout has been in conjunction with optimizing the
cart abandonment rates.
4. Negotiate Fees and Compare Providers
Spend time comparing payment gateways especially when it
comes to charges for their services without decisions limiting the
functionality. Some providers have lower and slightly higher rates based on the
volume of transactions initiated.
5. Build Trust Through Transparency
The issues of fees, refunds, and transactions should be
democratic as they generate the confidence of the consumers. Wear security
jackets and provide clear talk during transactions to convince the customers.
The Role of Fintech in Solving Payment Gateway Challenges
Fintech helps Nigeria to manage most of the challenges
relating to e-commerce payment. That’s why such companies as Flutterwave and
Paystack not only made digital payments easier but also provided Nigerian
businesses with an opportunity to expand to other markets.
Further, advancement in the mobile money solution is
expanding the financial inclusion of people in society and the digital economy.
The mobile payment solutions show that improved fintech means that the
efficiency and reliability of e-payment systems can also be amplified.
The Future of Payment Gateways in Nigeria
1. Increased Adoption of AI and Machine Learning: In the
coming years AI is going to play a vital role in payment processing. Such
characteristics as an automated fraud detection system or the introduction of
performance predictions will enhance the reliability of a payment gateway and
at the same time reduce risks.
2. Blockchain for Enhanced Transparency: With blockchain
technology, people can transact knowing full well that it will be an honest
deal with no possibility of fraud. Hence, the number of applicants in Nigeria’s
context of e-commerce payment solutions is likely to increase.
3. More Inclusive Payment Options: The increased usage of
mobile wallets, cryptocurrencies, and other types of payments will help to
expand the field of opportunities and make it possible for consumers with
rather different requirements.
Practical Steps for Nigerian Businesses
1. Assess Your Needs: Some of the factors to consider in
selecting a gateway are; the number and nature of transactions needed for the
business.
2. Prioritize Local Options: Engage local providers who have
insight into the existing market in Nigeria.
3. Invest in Security: Customer information should be safe
with adequate measures of security applied to it.
4. Test and Optimize: Always follow up on your payment
gateway performance and make relevant changes if necessary.
5. Stay Informed: Adhere to contemporary regulatory
adjustments and technologies in operations to retain market competitiveness.
Conclusion
Payment gateways are a key issue that Nigerian e-commerce enterprises must address to continue their development. These areas of concern include transaction failure, security, and relatively high charges, where working on solving them can improve customer touch points and
boost sales.
Fintech and local payment gateway providers in Nigeria
provide solutions with prospects so that various businesses can fulfil
the growing number of online consumers. By making payment gateway optimization
a speciality, companies can not only exist but more importantly, realise
success in this tremendously fluid and constantly evolving Nigerian economy.
We at Paredaim Plus are very aware of the challenges that businesses face when selling their products online. You may need better payment gateway integration or a higher rate of online payment processing. These features let you take a step further in the competitive Nigerian market.