
With the changes in the internet environment today, it is
significant that for enhanced website traffic and reputation people should
create shareable content. Sharing in general not only helps you to get a
greater audience but also is one of the primary factors to get as many
backlinks as possible. Backlinks are very important when it comes to content marketing since they aid in the improvement of your site’s authority, ranking
and credibility in the search engines. No matter if you’re brand new or a veteran
in the business world, knowing how to build content which humans will engage
with and share in addition to sitemaps and links that can make search engine
bots happy or at least tolerate you can make all the difference between success
and obscurity.
In this blog post, you will find content marketing tips
aimed at making content sharing easy and receiving backlinks automatically as
well as tips on creating shareable content.
Why Shareable Content Matters for Backlink Generation
Web content creation is no longer a case of simply putting
as many pages as you can on your website. This is particularly a terrible
situation given today’s competitive SEO environment where your content needs to
be easily shareable and able to attract backlinks if it is going to help
establish your website as an authoritative source of information on your given
subject of interest. Backlinks or inbound links are the links of other websites
providing links to your site. They are essential for SEO since search engine
regards the backlinks as an endorsement from other sources. Backlinks are like
people recommending your site to others and their recommendations are much
better if those recommending are important people.
But how do you make your content share-worthy and capable of
attracting backlinks? Optimizing content and using the link-building strategy
which is aimed at engaging the audience and encouraging them to share your
content.
Key Strategies to Create Shareable Content That Attracts Backlinks
1. Understand Your Target Audience
Every content marketing strategy begins with understanding
who your customer or audience is. Sharing starts with establishing exactly what
your audience cares about, what kind of issues they are trying to solve, and
which form of content is preferred. Research the type and kind of content your
audiences consume and share most often.
For instance, if your audience consists of business
personnel, especially in the technology industries, they may be comfortable
with infographics or data summaries in the form of reports. In another case, if
your audience is a more visual one, that can be easily captured with exciting
videos or bright graphics.
2. Focus on High-Quality, Informative Content
The first rule when aiming at getting people back to your
site with their link is to provide value. It is easy to get other sites to link
to your content if the content is detailed, knowledgeable, and taps into your
audience’s problem. Such content dispenses suggestions, excites discussions, or
presents an angle that makes others refer to it for citation.
It resonates with the long form of content and guides
because they are informative documents. For instance, a well-optimized ultimate
guide to digital marketing strategies will essentially garner links from
marketers, advertisers, bloggers and any business that is in need of a detailed
piece on the same.
3. Leverage Visual Content to Make It More Engaging
Through infographics, videos and images, the content can be
shared by people and these are types of content that can be used in sharing
content. However, if an article has images related to the topic, it will
attract 94% more views than the article without images. People are also more
likely to share infographics since these contain simplified information in the
best and fastest way.
Furthermore, many infographic SEO tips will help in
increasing the visibility of the submission since all the visually rich assets
are optimized for search. Avoid producing misleading and attractive animations,
videos or infographics relevant to its content and important to the viewers.
This not only promotes the sharing of your work on different social networks
but also the chance of other sites linking to your visuals as a source.
4. Create Emotionally Resonant Content
It was found that people shared things that they have an
interest in and that emotion drives what people share. It was found that
contents that arouse such feelings as exhilaration, joy or even sorrow have a
high probability of being shared. Concentrate on developing articles that evoke
feelings, these include, giving out of stories, relating personal experiences,
or sharing of social causes close to the hearts of the target consumers.
For instance, a blog post on sustainability with practical
examples, and, an appeal to emotion would generate more engagement and shares
resulting in more backlinks from eco-conscious firms and sustainability
agencies.
5. Offer Unique Data or Insights
Surveys and original studies are some of the best ways to
attract backlinks to your website. When you post tough data or write articles
on a given specialized field, other internet sites will reference your results
as evidence when writing their materials. Using first-hand information in
creating your content is more effective than compiling secondary information,
and this will make your content more authoritative, attracting more backlinks
from other similar authoritative sites.
For example, if you are conducting a study on the views of
customers toward e-commerce in Nigeria, you can create some kind of a report
that other social media and business promotion websites will be interested in
citing with references to your website.
6. Collaborate with Industry Influencers
Another useful method to develop shareable content is
through partner communications with influencers and other market players.
Whenever you include quotes or interviews with market influencers in your
content, they will share it with their followers, increasing your content’s
visibility. This can also result in backlinks from credible sources that honor
the ideas of the featured influencer.
You may want to have a webinar on best practices in your
sector’s production or speak with leaders that belong to your market. When
their followers see the content, the chances of getting backlinks as well as
organic shares also go up.
7. Optimize Your Content for SEO
Sharing great content is not only about quality, voice and
style but also about the usability of the content one is trying to share. When
used effectively, content optimisation guarantees that your content is well
placed in the search engines, this makes it easier for users who might link to
it. It includes procedures like using selected business-relevant keywords,
appropriate fitting of meta tags, and the integration of both internal and
external links to the website.
Also increase your content for Google’s featured snippets
and voice search, which are also ranking factors that are also on the rise.
Since people are more inclined to go through the links placed in front of the
search results, your content receives high traffic and consequently backlinks.
Conclusion
They also mean that producing shareable content that
generates backlinks is an effective way of establishing the authority of your
website and, therefore, influencing its position on the SEO ranking. You ought
to always carry out an analysis of the audience, use high-quality and
emotionally appealing content, develop more desirable visual content such as
infographics and engage influencers in writing your content so that it may
attract useful backlinks.
Did you know that it’s not just enough to develop a content
marketing strategy, but also to fine-tune it and keep track of its
effectiveness by its shares and backlinks? As much as link building may not be
an overnight thing, for your efforts you are bound to see your content becoming
an asset that garners the attention and authority of the right links for
success in today's complex online environment.
With these content marketing best practices, you are not
only improving the online marketing portfolio of your brand but also making
yourself or your brand stand out as an expert in your respective field.